Connect with us

Hi, what are you looking for?

Tiebreaker Times

News

SMART ready to bring UAAP to greater heights

SMART is gearing up to bring collegiate sports to the screens of Filipinos as the official digital partner of the UAAP.

This landmark partnership — made possible through the collaboration among Cignal TV, One Sports, and Smart — unlocks new opportunities to promote collegiate sports and foster school pride among students amid the lack of face-to-face campus activities.

As one of the country’s leading amateur leagues, UAAP and its legions of fans can expect more exciting and engaging ways to watch their favorite sports; support their university athletes; and catch the best hardcourt moments and display of school spirit — powered by Smart’s latest mobile innovations and digital technology.

“We share the vision of UAAP in promoting collegiate sports as a breeding ground of the next generation of world-class athletes. As UAAP’s digital partner, Smart embraces this opportunity not just to bring the games to more Filipinos, but also help bring the passion for sports to many, especially during these challenging times,” said Al S. Panlilio, PLDT Chief Revenue Officer and Smart President and CEO.

Earlier this year, UAAP Season 82 halted in March with the announcement of Enhanced Community Quarantine in the country. That left all fans, players, and students in limbo for the succeeding months. But as the new normal takes over, the UAAP follows through.

“Bringing UAAP right at the fingertips of more Filipinos is aligned with our commitment to simply give our customers exactly what they want and enable them to pursue their passions through cutting-edge digital technology,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.

The collaboration involving UAAP, Cignal, One Sports, and Smart will start as soon as the league returns for Season 83 (2020-2021). Prior to this digital collaboration, Smart recently brought National Basketball Association action to Filipinos via NBA.Smart, and now powers the ongoing Philippine Basketball Association bubble with Smart 5G in Clark, Pampanga.

Smart, of course, shares a long history of supporting the country’s various sports programs, leagues, and athletes both in the local and international arena.

Written By

You May Also Like

ADMU

The University Athletic Association of the Philippines has moved on from ABS-CBN. After two decades, the premier collegiate league will have a new television...

Basketball

Juan Gomez de Liaño may have played his final game for University of the Philippines last November 13. With the 6-foot-1 guard playing his...

Basketball

The University Athletic Association of the Philippines has acknowledged the University of Santo Tomas-endorsed appeal regarding Aldin Ayo’s indefinite banishment from the league. In...

Basketball

SMART is setting another milestone in mobile technology and innovations as it brings the country’s first 5g-powered sports broadcast at the restart of PBA...

Basketball

After 19 years, Jeff Napa has received his birthright. National University announced that the proud Nationalian will be the Bulldogs’ head coach, Friday evening....

Basketball

Wanting a semblance of continuity amid a turbulent off-season, University of Santo Tomas brought in one of Aldin Ayo’s most trusted assistant coaches Jinino...

Basketball

Jinino Manansala and McJour Luib are set to be named as head coaches by University of Santo Tomas. According to multiple sources closely monitoring...

Basketball

University of Santo Tomas is set to appeal the sanction meted on Growling Tigers head coach Aldin Ayo by the University Athletic Association of...

Advertisement