ONE Championship has officially launched ONE eSports, Asia’s latest global electronic sports Championship Series.
ONE Championship and Japan-based after-advertising firm Dentsu Inc. have agreed to launch ONE eSports as a joint venture together in 2019. Razer, Singtel, and other top industry players have also entered into partnership MOUs with ONE eSports to lead Asia’s eSports industry together.
ONE Championship intends to lead a plan to invest up to USD 50 million alongside other key partners into ONE eSports to create Asia’s largest global eSports Championship Series.
ONE eSports will feature multiple blockbuster game titles across Asia and hold a number of eSports events held alongside ONE Championship martial arts events in 2019.
Earlier this year, ONE Championship announced a 30 event schedule for 2019 for its global scale martial arts events across iconic Asian cities, including Singapore, Bangkok, Tokyo, Seoul, Jakarta, Shanghai, Beijing, Manila, Kuala Lumpur, Ho Chi Minh City, and many others. ONE eSports will piggyback off this master event schedule in select cities. In addition, ONE eSports will also produce and broadcast dedicated eSports content in the form of live event broadcasts, documentaries, reality shows, weekly magazine shows, highlights, video blogs, and other unique content across its global media broadcast platform in 138 countries.
Also, recently-signed ONE Championship athlete and pound-for-pound mixed martial arts king Demetrious “Mighty Mouse” Johnson will help lead the ONE eSports efforts as its Chief Brand Ambassador; he is a lifelong gamer and well-known Twitch streamer with a rabid following.
“It is with great excitement that I announce ONE eSports, Asia’s largest global eSports Championship Series. We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia’s home of millennial live sports,” said Chairman and CEO of ONE Championship Chatri Sityodtong.
“ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE eSports,” he added.
“Our mission is to celebrate Asia’s eSports heroes on the global stage. The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content.”
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