ONE Championship is making its presence felt in the Middle East.
Group ONE Holdings (ONE) and Media City Qatar signed a Memorandum of Understanding that will develop a strategic long-term partnership and collaboration to create global content on 22 June at the Qatar Economic Forum, powered by Bloomberg.
It will commence by showcasing Qatar in Season 2 of the popular Netflix series “The Apprentice: ONE Championship Edition” – ONE’s unique spin on the world-famous business reality TV show that is streamed in more than 150 countries.
This comes after a successful first season, which garnered an estimated four million viewers on its premier night in 2021, becoming Asia’s most watched English-language reality premier that year.
The show also bagged accolades at the Asian Academy Creative Awards, winning “Best Non-Scripted Entertainment” and “Best Adaptation of an Existing Format.”
“This partnership is extremely strategic as it marks our foray into the Middle East, a key market for ONE across all of our content offerings: general entertainment, martial arts, and esports,” ONE Chairman and CEO Chatri Sityodtong said.
“We are excited to bring ONE closer to all our fans in Qatar and across the Middle East. Media City has big ambitions of establishing Qatar as a global media hub and we are committed to enhancing this vision while building world-class content in Qatar to serve millions of fans around the world.”
ONE and Media City are also in discussions to develop and produce live sports programming, including studio shows that will enhance Qatar’s production capabilities while attracting world-class media companies and talent to the country.
With Qatar known as a global hub, the partners also plan to create an esports hub for developers and other stakeholders in the ecosystem, tapping into the ever-growing gaming community.
“We are very excited to announce a partnership with Group ONE Holdings which will bring a global content creator to Doha and strengthen Qatar’s media ecosystem. Media City is focusing on enabling innovative, creative media to flourish in Qatar and this partnership will be strategic in achieving this objective,” Sheikh Ali bin Abdullah bin Khalifa Al-Thani, CEO of Media City Qatar, said.
“We expect that this partnership will also create a path for other global IP content creators to consider Qatar as a hub to build their presence.”
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