ONE Championship will continue to expand its presence in North America thanks to a massive partnership with Amazon Prime Video.
The company announced on Thursday morning that it has closed a multi-year agreement with the U.S. streaming service, which will broadcast 12 exclusive and live ONE events per year in North America.
There’s still no details as to when the first event will air, but ONE plans to announce it this year.
“ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada,” ONE Chairman and CEO Chatri Sityodtong said. “As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization.
“We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship Circle and on Prime Video.”
The partnership makes a lot of sense for both parties, as Prime Video gives ONE a huge audience in North America, especially in the era of subscription video-on-demand platforms.
Moreover, ONE and Prime share the same values when it comes to highlighting female athletes, with The Home of Martial Arts even devoting one entire show to their women stars at ONE: Empower.
Their biggest show to date, ONE X, was also headlined by two of their biggest female stars in ONE Atomweight World Champion Angela Lee and Stamp Fairtex.
For Amazon Prime Video, the parntership was a no-brainer.
“We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings,” Marie Donoghue, Vice President of Global Sports Video at Amazon, said.
“In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female World Champions.”
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