ONE Championship continued its stronghold on the digital sports world.
It ranked in the top five for viewership among all major global sports properties according to the Nielsen report “Year in Review: Sports Consumption Evolution.”
With its continued effort to maximize all social media platforms, ONE jumped to the second spot for digital viewership in 2021, up two spots from the year before.
The Home of Martial Arts had 13.8 billion views across Facebook, Instagram, YouTube, and Tiktok, trailing the NBA, which had a whopping 14.5 billion views last year.
After ONE came the UEFA Champions League (10.1 b) in third place and the NFL (7.7 b) in fourth. The UFC, which sat at number three in 2020, dropped two places in 2021 with 6.6 billion views.
Moreover, ONE also ranked high when it came to fan engagement.
ONE ranked fourth for Facebook in average engagements per post with 16.6 thousand, just behind the UEFA Champions League, English Premier League, and La Liga, respectively.
They also ranked fourth on YouTube, 11th on TikTok, and 17th on Instagram with respect to engagements per post.
The organization also jumped 24 percent in digital growth, adding an additional 42.7 million followers on Facebook, Instagram, and YouTube in 2021.
The only properties ahead of ONE in that department were the Tokyo 2020 Olympics (+73 percent), UEFA EURO 2020 (+35 percent), and Formula 1 (31 percent).
Last year also saw ONE tap into the gen-z community, as it had a 146 percent growth in followers on TikTok – just second behind Formula 1, which had a 192 percent jump on the platform.
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