Aice Philippines announced its partnership with the Philippine Olympic Committee (POC) for the upcoming 2024 Paris Olympics during a media conference held today at Discovery Primea Makati.
In a landmark event, Aice and the POC signed a Memorandum of Agreement, officially launching an alliance aimed at bolstering the support for Filipino athletes as they prepare for the global stage in Paris.
“I am immensely proud to announce that Aice will join hands with the Philippine Olympic Committee to fully support the Philippine athletes for the 2024 Paris Olympics,” said Shereene Yu De Leon, Aice Brands Ice Cream Philippines’ Brand Manager.
“This collaboration embodies our commitment to excellence and our support for Filipino athletes, reflecting our shared values of perseverance, excellence, and national pride. Ultimately, it brings happiness to the Filipino people, similar to Aice’s mission of spreading joy through our products.”
As the official ice cream partner, Aice will provide not only financial support but also a variety of delicious and healthy ice cream options to uplift the athletes’ spirits.
The partnership includes a series of interactive activities during the Olympics, engaging the Filipino community under the campaign theme #RunToParisCheerOnPhilippineOlympians.
This initiative encourages Filipinos to actively participate and show their support for the national sports delegation.
POC President Abraham Tolentino expressed his gratitude, stating, “I would like to thank Aice for the support given to the Philippine Olympic Committee. This is a significant help, especially as we are leaving on Saturday for our first-ever Pre-Olympic training camp. We are very excited and thankful for Aice’s partnership and collaboration with the POC.”
Aice has quickly grown from a newcomer to one of the Philippines’ most beloved ice cream brands, thanks to its commitment to quality, innovation, and understanding of the Filipino palate.
With a workforce of over 20,000 employees, 200 distributors, 500,000 small store owners, and more than 200 million consumers, Aice’s dedication to social responsibility and community support is exemplified through this partnership with the POC. This alliance aims to foster the development of Filipino sports and create opportunities for athletes.
The ongoing support activities are set to provide significant assistance to the Philippine national sports delegation, ensuring they have the resources and encouragement needed to excel in the 2024 Paris Olympics.
Aice Philippines looks forward to a fruitful partnership with the POC and is excited about the future achievements of Filipino athletes.
Together, Aice and the POC are committed to celebrating the sweet taste of success and the boundless possibilities that lie ahead.
