ONE Championship recently announced a partnership with high-end bag manufacturer TUMI. The two business icons will collaborate on the upcoming reality show The Apprentice: ONE Championship Edition.
Together with ONE Esports, TUMI’s global design team will work with the contestants to design, market, brand, and launch a gaming bag in one of the episodes.
“Given ONE’s global reach and our millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world,” ONE Esports CEO Carlos Alimurung said.
“We are thrilled to use The Apprentice: ONE Championship Edition to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with esports athletes.”
TUMI likewise exhumed excitement over this partnership, expecting some of the finest ideas to sprout through this episode as they look to embark on the gaming world.
“We are excited to partner with ONE Championship on The Apprentice: ONE Championship Edition. We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world,” TUMI creative director Victor Sanz said.
The Apprentice: ONE Championship Edition will feature sixteen contestants from around the world competing in a high-stakes game of business and physical challenges. The winner receives a US$250,000 job offer to work as ONE Chairman and CEO Chatri Sityodtong’s protege for a year in Singapore.
Twelve of the world’s top CEOs – one CEO per episode – will appear as guest judges alongside Sityodtong. The business competitions will focus on a variety of real-world business challenges.
The physical challenges, on the other hand, will feature World Champions from ONE Championship, and contestants will aim to outshine them in feats of athletic ability and endurance.
The first season of The Apprentice: ONE Championship Edition will consist of 13 episodes.
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