ONE Championship Chairman and CEO Chatri Sityodtong was ecstatic to announce that ONE: A New Era has lured a total of 41.9 million viewers last March 31 for the organization’s maiden event in Tokyo, Japan.
It was a gigantic step for the world’s largest martial arts organization as it went from an average of 700,000 viewers four years ago to breaching multi-million viewership according to surveyor Nielsen.
For Sityodtong, the astounding numbers is only the beginning.
“I’m thrilled to announce that ONE: A New Era in Japan broke a new record viewership high for ONE Championship with 41.9 million viewers from around the world,” he proudly shared on his social media.
“While it did not hit the target of 50 million that my team and I had set out to achieve when we decided to throw this mega event in Tokyo, I am full of gratitude and appreciation to the greatest fans in the world.”
Three Filipino mixed martial artists from the fabled Team Lakay featured in what has been the organization’s biggest and most watched show to date.
Danny “The King” Kingad, meanwhile, turned out to be the silver lining for Team Lakay after beating Senzo Ikeda by unanimous decision to advance to the semi-finals of the ONE Flyweight World Grand Prix.
The company’s short-term goal? Hit nine-figure viewership by 2022.
“Our three-year goal is to achieve an average of 100 million viewers per event,” said Sityodtong.
“It might sound crazy, but I work with the best team on the planet.”