ONE Championship and Microsoft Corp. are set to make massive changes with how fans experience martial arts online.
The pair announced its partnership on Tuesday and they have grand plans to build new experiences for fans all over the world through the power of cloud and data.
“I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences,” ONE Chairman and CEO Chatri Sityodtong said.
“ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”
The partnership opens a lot of innovation for fans as the patrons of The Home Of Martial Arts are set to get a personalized experience through the Azure AI and data analytics. Part of it is by giving out unique athlete statistics, such as a strength of a punch or a kick in a match.
They also hope to use this technology to prevent injuries through holographic computing and to improve athletic performance through AI and machine learning.
“Demand for digital experiences has never been higher and our partnership with ONE Championship – a leader in sports entertainment with the largest and most rapidly growing millennial fan base – will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes and employees,” Jean-Philippe Courtois, EVP and president, Microsoft Global Sales, Marketing & Operations, said.
“We’re looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world.”
While they are changing the way fans experience the sport, the partnership also makes the work on the backend easier for employees as they have transitioned to Microsoft 365, with Teams as the primary platform of work.
ONE Championship returns to martial arts action with ONE: NO SURRENDER, a closed-door, audience-free event set on 31 July in Thailand.
Read More From ONE Championship:
Christian Lee Reacts To The Lightweight Rankings
Folayang Wants To Atone For ‘Mistakes’ In Rematch With Alvarez
