ONE Championship announced on Monday several new strategic partnerships with some of the world’s leading brands in tech as they gear up for what is expected to be a busy final half of 2020.
The Home Of Martial Arts has partnered with the likes of Xiaomi, Intel, HP, and Logitech. These partnerships will leverage multiple ONE content stacks and platforms, including ONE Championship’s martial arts and esports businesses, as well as ONE Studios.
Commitments span martial arts and esports platforms in 2020 and will also include The Apprentice: ONE Championship Edition.
“The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs,” ONE Chairman and CEO Chatri Sityodtong said in a press release.
“We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”
Xiaomi has emerged as one of the leading smartphone producers on the planet, and it became the youngest company in 2019 to make the Fortune Global 500 list.
Having a world-class sports media entity to now work with, this partnership with ONE Championship will only help boost Xiaomi’s reputation globally.
“As Xiaomi continues to grow its presence globally, we are thrilled at this opportunity to partner with ONE Championship – a world-class sports property. This major initiative will provide a valuable platform to cross-pollinate the fanbase of ONE Championship with Mi Fans around the world,” Shou Zi Chew, President of International, Xiaomi said.
“Through this, we can work in tandem to grow a shared passion for Xiaomi’s amazing products and sports, further ignite dreams, inspire nations, and change the world through real-life superheroes.”
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