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Nike PH honors Kobe Bryant with Mamba Week festivities



Tiebreaker Times Nike PH honors Kobe Bryant with Mamba Week festivities Basketball Branded Content NBA Philippines  Nike Philippines Kobe Bryant

From August 23 to 27, Nike Philippines honored the late great Kobe Bryant by bringing together athletes, communities, inspiration, and innovation to celebrate Mamba Mentality.

For those who forgot what Mamba Mentality is, the former NBA MVP described it as, “Constantly trying to be the best version of yourself.

“It’s a constant quest to try to be better today than you were yesterday.”

The festivities began last Monday with Mamba Mentality Live, a virtual gathering of athletes and Kobe fans to talk about the impact of the former NBA MVP. Kiefer Ravena, Jimmy Alapag, Camille Clarin, and Kat Tan also gave talks.

The Nike Training Club app also had sessions powered by Mamba Mentality pillars, Passion, Optimism, Fearless, Focus, and Honesty.

The brand, on the other hand, released a seasonal footwear collection that spans memorable colorways of the Kobe V Protro and a limited edition LA Lakers jersey.

“Kobe’s memory is very much alive in the hearts of Filipinos today, as we remember his energy and charisma when he visited Manila in 2016.

“His legacy lives on, and Mamba Mentality truly channels puso as Filipino ballers can relate; to be better each day and continue to elevate themselves and their game. It’s truly empowering, coupled with the voice of local athletes as we stay committed to serving the community, especially young women and girls as Kobe was dedicated to,” said Nike PH country marketing manager Jino Ferrer.

Finally, Nike film also released a film titled “Better”.

Narrated by Kendrick Lamar, “Better” celebrates the universal relevance of progress and highlights Kobe’s prolific desire for improvement. While incremental change may feel small in the short term, those subtle shifts culminate to greater progress over time.

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This relentless drive for improvement is part of the legacy Kobe leaves.