Connect with us

Hi, what are you looking for?

Tiebreaker Times
NIKE-LEBRON-SOLDIER-12-AGIMAT
NIKE-LEBRON-SOLDIER-12-AGIMAT

Branded Content

Nike gifts Filipinos with another ‘Agimat’


Nike Basketball captured the Pinoy’s unparalleled belief in the supernatural and LeBron James’s superhuman efforts to strive for greatness and made it into a shoe: the limited edition LeBron Soldier 12 ‘Agimat.’

This is now the second LeBron shoe to be featured in an Agimat colorway. The first one was the Nike LeBron 14, which was also received warmly by Filipino basketball aficionados.

The 12th edition in the LeBron Soldier line features a simplified strap, lower collar, and circular knit upper that, according to Nike Senior Footwear designer Jason Petrie, is a “symbol of toughness,” just like the Filipino.

NIKE-LEBRON-SOLDIER-12-AGIMAT-back-150x150 Nike gifts Filipinos with another 'Agimat' Branded Content  - philippine sports newsCarrying the line ‘Mula Mandirigma Sa Mandirigma’ (‘From One Warrior to Another’), the LeBron Soldier 12 Agimat is LeBron’s gift to Filipino warriors on the basketball court.

Compared to last year’s release, this year’s highly-anticipated inspiration is enriched with unique symbolisms that stand out aesthetically.

Both MNL and the number 330 stand for Manila and LeBron’s hometown of Akron, Ohio, respectively. A blazing flame represents the country’s many volcanoes and LeBron’s intense passion. Four stars remind everyone of The King’s 4 MVP awards.

Finally, a steep mountain is a subtle nod to the terrain of the Philippines and James’ relentless drive to be the best to ever play.NIKE-LEBRON-SOLDIER-12-AGIMAT-top-150x150 Nike gifts Filipinos with another 'Agimat' Branded Content  - philippine sports news

The Nike Lebron Soldier 12 Agimat will release globally — including Southeast Asian markets in Singapore, Malaysia, and Thailand — on June 15. Pairs will be available at Nike Park and Titan branches. Each pair will sell for PHP 6,745.

#ReadMore  VIDEO: Demand more, love the hate, Mamba out
Written By

Oftentimes on the sidelines. Forever a student of the game. Morayta-bred.


You May Also Like

Branded Content

What if you completely reimagine an icon? Not just tinker with a few changes, but dream, develop, and debut a completely new paradigm for...

Basketball

At the bustling intersection of 25th Street and 7th Avenue in BGC, The Courtyard sprawls across an impressive 2,182 square meters, poised to become...

Basketball

Nike Philippines culminated Mamba Week in a very special way. The global giant collaborated with local artists ARAL Cru to dedicate two murals, located...

Basketball

From August 23 to 27, Nike Philippines honored the late great Kobe Bryant by bringing together athletes, communities, inspiration, and innovation to celebrate Mamba...

Basketball

Back-to-back NBA champion and Finals Most Valuable Player Kevin Durant of the Golden State Warriors is scheduled to visit Manila on Sunday, July 8,...

Basketball

Having been a vital piece for Gilas Pilipinas that saw him take part in so many cagewars here and abroad, LA Tenorio sure knows...

Basketball

Ahead of its global release on June 15, Nike Philippines gave the media and a few PBA stars a chance to experience the anticipated...

Basketball

NBA megastar LeBron James was Manila’s biggest attraction on Saturday night, giving his die-hard Filipino fans a show to remember in his and Nike’s...

Advertisement