The FIBA Basketball World Cup 2023 has launched its global creative campaign ‘Nothing Else Matters,’ ahead of the highly anticipated men’s flagship event that is set to begin later this month.
The selection of players showcasing the broad cross-section of talent at the World Cup is headlined by the global superstar Luka Doncic, China’s anchor Zhou Qi, and two heroes from the host countries – Philippines’ ace Jordan Clarkson and Japan’s skipper Yuta Watanabe.
The original creative, developed in-house, merges the players’ personal off-season hobbies with their unique on-court talents in a manner that is sure to delight fans.
To provide fans with unique access to their heroes and convey authentic storytelling, each player was filmed in iconic locations strongly tied to their journeys. Doncic was captured in Ljubljana, Clarkson in San Antonio, Watanabe in Miyazaki, and Zhou in Qingdao City.
State-of-the-art filming techniques and computer-generated imagery were employed to create a smooth transition for each player, transitioning from their personal leisure time into the intensity of a FIBA Basketball World Cup 2023 battle. This fusion of action, basketball skills, and stunning locations delivers an exciting and kinetic film that will globally communicate the #NothingElseMatters message.
The production was led by the UK agency Be Media and directed by Will Clark Smith.
Apart from their off-season hobbies, stars from 32 countries are slated to compete in the upcoming FIBA Basketball World Cup 2023.
The tournament is set to tip-off on August 25 across the Philippines, Japan, and Indonesia, and will conclude with the Final on September 10 in Manila at the Mall Of Asia Arena.
