After more than two weeks of nonstop basketball action, the FIBA World Cup 2023 held in Manila came to a close on September 10.
Excitement reached an all-time high for local fans as the Philippines enjoyed the honor of hosting the world’s best teams as they battled for basketball supremacy. Records were broken:
The opening match between Gilas Pilipinas and the Dominican Republic at the Philippine Arena on August 25, 2023, set the FIBA World Cup record for live attendance as 38,115 fans witnessed history unfold.
Fans also met the first Filipino Digital Human named “Pearl” – a collaboration between Smart-PLDT, NTT Data, and MediaQuest.
And for those who worked tirelessly to make this event a resounding success, the team effort of the entire MVP Group of Companies was commended by International Basketball Federation Secretary General Andreas Zagklis, as the FIBA Basketball World Cup 2023 “lived up to expectations and delivered in terms of drama, fan engagement, social media stats, and overall experience.”
Unprecedented Coverage
In delivering the task of staging the games and providing world-class coverage, Cignal TV applied its combined strengths in event production and sports broadcasting to bring an unforgettable spectacle to the world stage.
Fans from all over the Philippines were able to enjoy the games at the 238 watch parties held in 92 locations nationwide, spearheaded by Cignal TV in partnership with participating malls and barangays.
Those who watched the games from their homes were provided with various options: free-to-air channels on TV5 and One Sports; Pay TV channels One Sports+ and PBA Rush; and Cignal and SatLite pay-per-view services.
Meanwhile, Cignal TV’s OTT streaming platform, Pilipinas Live, showed all 92 games without commercial interruption. This innovative sports app elevated the fans’ viewing experience to a whole new level by providing a host of unique features, including multi-camera views, behind-the-scenes content, and the fan stream feature.
“As the official Philippine Media Rights Holder of the FIBA Basketball World Cup 2023, we produced the best game coverage using state-of-the-art equipment, as well as the studio shows for our various broadcast and streaming platforms,” said Cignal TV’s First Vice President and Head of Channel and Content Management, Sienna G. Olaso, who also served as Broadcast, Media, and Ceremonies Head for FIBA LOC.
For Jane J. Basas, President and CEO of Mediaquest Holdings and Cignal TV, who also served as Head of the Ways and Means Committee of the FIBA LOC, the successful hosting and broadcast of the FIBA Basketball World Cup 2023 in Manila was the culmination of years of hard work made possible by the MVP Group.
“We are truly honored to be given the opportunity to deliver this memorable experience. Our heartfelt gratitude goes out to all our partners at FIBA, SBP, Smart-PLDT, our production and broadcast teams from Cignal, and all the volunteers who made this possible,” said Basas.
With the successful conclusion of the FIBA Basketball World Cup 2023, Cignal TV is now ramping up efforts to further its world-class production and broadcast capabilities and has set its sights on the upcoming 19th Asian Games in Hangzhou, China, as well as the 2027 FIBA World Cup to be held in Qatar.
