University of the Philippines is going all-out starting UAAP Season 88, announcing a three-year partnership with global sportswear brand PUMA during an event held Saturday at the PUMA Store in SM North EDSA.
The collaboration marks a significant new chapter for the Fighting Maroons, who will take the court wearing PUMA performance apparel beginning in UAAP Season 88, which kicks off this September.
“At PUMA, we believe greatness lives within each athlete and the right support brings it to life,” said PUMA Philippines Country Manager and UP alumnus Paolo Misa. “As part of our global ‘Go Wild’ initiative, we’re here to unleash the greatness within and help athletes experience the true highs of sport.
“This long-term partnership is built on trust, grit, and the same fire to achieve greater things. And we at PUMA believe that the UP Fighting Maroons’ best is yet to come, and we’re honored to be on this journey with them.”
UP Men’s Basketball Team manager Atty. Agaton Uvero described the deal as a “milestone for us, partnering with a global sportswear brand that aligns with our values and shares the same vision for the program.”
“Having a partner like PUMA really helps us step things up. More than the gear and jerseys, the support from the people behind the brand and the alignment of our visions are a perfect fit with how we want to grow as a team,” Uvero continued.
“We share the same story — from humble beginnings to building a name, challenging the norm, and driving change. We’ve found a new partner in our fight for something bigger than ourselves.”
Fighting Maroons head coach Goldwin Monteverde also acknowledged the significance of the partnership as the team looks to build on its recent success.
“We’re truly grateful to PUMA for believing in us and coming in at the right time. This season feels like a fresh start,” said Monteverde.
“We’ve lost key players, but the hunger to compete and represent UP with pride is still there. We look forward to working with PUMA as we try to bring another championship back to Diliman.”
