Few events have captured the essence of Philippine basketball culture like the “Avengers” pickup run, organized by United By The Game (UBTG).
This gathering brought together top athletes, influencers, and entertainers, celebrating basketball’s role in connecting people across different spheres.
The game was not just a showcase of skill but a powerful demonstration of community, unity, and passion.
Founded in 2022 by athlete and content creator Jasper Reyes, UBTG began as a modest gathering on a cement court in Parañaque.
The idea was simple: create a space where basketball enthusiasts could come together, share their love for the game, and build connections.
What started as a local initiative quickly evolved into a prominent basketball community, fostering relationships among players, creators, and fans.
From weekly pickup runs to charity events and brand collaborations, UBTG has blended basketball with culture and philanthropy, exemplifying how a community can grow through shared passions.
The “Avengers” pickup run featured an impressive lineup that seamlessly combined basketball with digital and entertainment culture.
Social media stars such as Cong TV and Malupiton attracted significant attention, while top basketball talents like Kiefer Ravena, Rhenz Abando, and Jeff Chan from the Gilas Pilipinas national team showcased their skills.
Standout UAAP players like Kean Baclaan, Jacob Cortez, Mason Amos, and SJ Moore added a competitive edge, while music artists like Justin Vasquez and Matthaios brought an entertaining flair.
This diverse mix elevated the event’s profile and underscored basketball’s broad appeal in the Philippines.
Held at the Activate Hoop Arena in Mandaluyong, the “Avengers” run was more than just a game. It represented a convergence of different communities, where athletes, influencers, and entertainers celebrated their shared passion for basketball.
The atmosphere was electric, with the court serving as a backdrop for a unique blend of competition, camaraderie, and entertainment.
Intense moments and standout performances highlighted the game, but the true highlight was the interaction among participants from diverse backgrounds, creating a memorable experience for both players and spectators.
The impact of the “Avengers” pickup run extended beyond the game itself.
Videos and highlights quickly gained traction on social media platforms, amassing millions of views in a short time. This viral success underscored the power of integrating basketball with digital media, showcasing how such events can capture public imagination and reach a wider audience.
At its core, the “Avengers” pickup run was about unity. It brought together individuals from different spheres, united by their love for basketball.
This event illustrated how the sport can serve as a cultural touchstone that bridges gaps between various communities.
