In the age of social media, ONE Championship is on top of their game.
The Home Of Martial Arts was included in the Top 10 Most Engaging Sport Profiles on Facebook Worldwide list for the first half of 2020 in a study by independent social media marketing team Socialbakers.
ONE sits at number eight, with 46,299,362 interactions. It edges out the National Basketball Association (NBA), which had 45,049,463 interactions, and the UEFA Champions League with, 44,730,539.
The timeframe of the metrics was from January 1 up until June 30, 2020, effectively marking the quarantine period where The Home Of Martial Arts stepped their game up in social media — even without events.
“Thank you to the greatest fans in the world for inspiring me and my team to dream more, do more, and be more in life!” ONE Chairman and CEO Chatri Sityodtong said on his Facebook page.
ONE remains the only Asian entity in the top ten, and is just one of the three sports properties that are not involved with football. Aside from ONE and the NBA, the only other is the International Cricket Council, which ranks second with 92,070,304.
Fabled English club Manchester United sit atop the list with 98,753,757 interactions, while their rivals and current English champions Liverpool FC sit in third with 83,770, 800.
Spanish top flight La Liga (81,950,760) is in fourth place, while its top teams Real Madrid (64,130, 411) and Barcelona (53,724,0250) sit in fifth and sixth, respectively. London-based club Chelsea is in seventh (48,011,257).
ONE Championship returns to action with ONE: No Surrender II on August 14 and ONE: No Surrender III August 21 as The Home Of Martial Arts rolls out its string of live events in the new normal.
Catch it live on One Sports, One Sports+, and TV5 on Philippine television, or on the ONE Super App.
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