Even while undergoing cancer treatment, LA Tenorio remains active in worthy projects outside of basketball.
Just recently, he helmed the pilot episode of San Miguel Corporation’s (SMC) newest vlog, “Sa’n Si Miguel.”
The new vlog aims to engage audiences and provide information on SMC’s many projects in support of nation-building. It provided him with a rare chance to showcase to fans the many things San Miguel does, apart from beverage and food brands that are bywords in the PBA.
“Gusto ko rin makatulong na ma-promote yung mga magandang proyekto at investments ng San Miguel sa buong bansa, at least sa mga fans na nag-follow sa akin.
“Sa mga hindi nakakaalam, hindi lang inumin at pagkain ang ginagawa ng San Miguel, kundi pati na rin ang mga tollways at ang airport sa Bulacan. Marami rin silang ginagawang agro-industrial complexes. Hindi lang investment ang madadala sa bawat bayan kundi magbibigay rin ito ng hanapbuhay sa maraming Pilipino,” Tenorio said.
He emphasizes, “Mahalaga na malaman ng mga Pilipino na maliban sa pagpapasaya sa mga tao sa pamamagitan ng basketball, may importanteng mga bagay na ginagawa ang San Miguel at si Boss RSA para mas mapabuti ang buhay nila.”
Like many other sports personalities, Tenorio became more active in the digital sphere during the COVID-19 pandemic when most people stayed at home and were glued to their phones and gadgets.
The Barangay Ginebra guard now maintains accounts on Facebook (190,000 followers), Instagram (268,392 followers), Twitter (156,136 followers), and Youtube (26,100 followers).
These numbers are enough to make him one of the most followed athletes in the country and also among players in the Philippine Basketball Association.
Tenorio said an athlete’s responsibility is not only to play his best every game but also to constantly interact with fans.
“Malaking bagay rin ang social media dahil paraan rin ‘yun para makipag-communicate sa mga fans, at kahit papaano, makapag-impart tayo ng mga insights sa kung anu-anong bagay lalung-lalo na tungkol sa sports.”
Tenorio said that supporting “Sa’n Si Miguel” is also one of the ways he shows his gratitude to SMC President and CEO Ramon S. Ang for his support during his illness.
“Malaki ang pasasalamat ko sa suporta ni Boss RSA nung paglipat ko sa Ginebra mga sampung taon na ang nakakalipas, at ito ay isa sa pinakamagandang nangyari sa basketball career ko,“ he said.
“Sa simula pa lang, andyan si Boss RSA at si Boss Al Chua na tumulong sa akin at palagi nila akong tsinitsek kung okay ako at sinasabihan na huwag mag-alala at magfocus lang sa pagpapagaling. Sa ngayon, tinutulungan ko yung team as assistant coach at nagfofocus sa pagbibigay ng pointers sa mga players namin sa practice,“ he added.
Tenorio said that he can’t wait to complete the treatments so he can actively prepare for his return to the PBA.
