Connect with us

Hi, what are you looking for?

Tiebreaker Times

Branded Content

Team Rebel looks to cater to more Filipinos with first store


A year after returning to the local market, Team Rebel Sports Pilipinas looks to strengthen its hold by opening its first-ever store.

Back in 1998, company founder Joel Cu – who was just 21 years old then – opened a start-up company in Santolan that focused on making sports uniforms.

Twenty years later, they are back to where it all began.

“We are back in Santolan. We opened our first store here a few blocks from here,” recalled Cu.

“This showroom is made for our kababayan nating Pilipino. We want to produce good uniforms to our fellow Filipinos. Gumagawa nga tayo ng uniform sa ibang bansa pero ngayon, we are opening ourselves back here,” he added.

During the 2000s, Rebel decided to shift its model to outsourcing to foreign clients. It proved a success, as the US and Australian markets embraced the brand.

But it felt empty, as Cu’s main goal was to give Filipinos a local brand they can be proud of.

Enter Lyceum Pirates assistant coach Jeff Perlas.

“We had this informal chat last year. Sabi ni Joel, ‘Jeff, how can we be active in the local sports market?’ I was busy in LPU nun,” shared Perlas. “For me, one way of promoting a brand is through the athletes. That’s the key for this. What I did was we used the players from LPU and other players na kilala natin. From there, we were able to experiment with the power of social media.

“Surprising na last year, umakyat yung sales three-fold. Yung market reacted,” added Team Rebel’s consultant.

#ReadMore  No Cap: The most serious drip in PBA 3x3

PBA club team Northport Batang Pier came knocking a few months later. It was the breakthrough moment they needed.

“It’s our entry point last year when we rigged the jersey of Globalport,” Cu shared.

With the local demand growing, Cu and his staff expanded the operations of its factory in Antipolo. Twenty-four hours, seven days a week with a staff of almost 200 people were needed to accomodate the orders.

To cap of Rebel’s year, the company opened its first store – a showroom, by all accounts – at 290 Santolan Road Corner 5th Street West Crame, San Juan City.

And they are hoping that this will help cater to more Filipinos.

“The vision for Rebel is to focus on all sports on all levels. Marami pa eh. For the public schools, we want to help them out by sponsoring their varsity teams. We are also researching more on how we can give our women’s athletes the right uniforms,” Cu disclosed.

“Hopefully, in 2019, we can offer more to our kababayan.”

Written By


You May Also Like

Basketball

The fastest-growing collegiate league in the country is set to expand even further for its sixth season. No longer exclusively focused on basketball, the...

Basketball

A vengeful Wangs Basketball @27 Strikers-Letran put away Centro Escolar University, 94-87, in overtime of their quarterfinals showdown in the 2023 PBA D-League Aspirants’...

Basketball

Centro Escolar University outlasted the PSP Gymers in double overtime, 109-107, to get back on track of a tightrope Top Two race in the...

Basketball

Centro Escolar University escaped past Wangs Basketball @27 Striker-Letran in overtime, 92-85, to register its second straight win in the 2023 PBA D-League Aspirants’...

Basketball

In a nostalgic twist of fate, the renowned Lyceum of the Philippines University’s Batman and Robin duo of Topex Robinson and Jeff Perlas found...

Basketball

Centro Escolar University poured its wrath on the hapless AMA Online with a 107-68 blowout to enter the winner’s column in the 2023 PBA...

Basketball

EcoOil-La Salle cruised to a coast-to-coast 84-62 win over Centro Escolar University to open its title defense bid with flying colors in the 2023...

Basketball

Jeff Perlas thought that he was done with coaching after leaving Lyceum of the Philippines University in 2022 and taking a managerial position with...

Advertisement