For the past four years, Rain or Shine has been experiencing a changing of the guard, turning younger and younger and embracing the next generation of cagers.
With this, the Elasto Painters have tapped a new outfitter for the 45th season of the Philippine Basketball Association in Phenom Sportswear.
Certainly, this is the biggest break for the five-year-old brand so far. It is also a dream come true for Phenom President Jax Chua.
“We started Phenom Sportswear mainly because basketball is our first love, and we wanted to be involved in the game in some capacity. In God’s perfect time and our team’s hard work and sacrifice, we were able to achieve our ultimate dream of someday making jerseys for a PBA team,” said Chua, who started Phenom in Tayuman, Sta. Cruz back in 2020.
“And such a blessing that of all teams, we were given an opportunity with Rain or Shine, a perennial contender with a winning attitude despite always being the underdog, which happens to share our company’s same ideals.”
For the past 12 years, Rain or Shine has been a model for PBA franchises, winning two PBA championships against a stacked field. This is the same journey Phenom has been going through in the sportswear industry.
“With the PBA’s strong following here and abroad, it solidifies our company’s reputation and challenges us further to continuously level up our quality and service. That is why we are so thankful to the Rain or Shine Elasto Painters for giving us this opportunity,” expressed Chua.
This upcoming season that begins this March, Phenom will not be making drastic changes in Rain or Shine’s kits, continuing with a white, blue, and red theme. What Chua instead guarantees is that his company will be incorporating new technology in the Elasto Painters’ pre-game kits.
“In the meantime, we will be sticking to their iconic design as their jerseys are one of the best-selling PBA jerseys with players such James Yap, Beau Belga, Gabe Norwood and Rey Nambatac,” disclosed Chua.
“But we will be incorporating new designs on their warmers and apparels which will be really exciting.”
