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Nielsen report: ONE cracks top 10 in sports viewership, engagements


ONE Championship ranked among the top 10 global sports properties in the world, according to a recent report released by Nielsen titled, “How the World’s Biggest Sports Properties Engaged Fans in 2020.”

ONE Championship, which launched less than 10 years ago, is also growing at the fastest rate of any major global sports property, with its digital follower growth across Facebook, Instagram, and YouTube at plus-113 percent — 28 percent higher than the next closest sports property in the Nielsen study.Nielsen-ONE-Championship-Digital-Footprint Nielsen report: ONE cracks top 10 in sports viewership, engagements ESports Mixed Martial Arts Muay Thai News ONE Championship  - philippine sports news

ONE Championship sits at no. 7 overall in total followers across these platforms, per Nielsen.Nielsen-ONE-Championship-Cumulative-Reach-000s Nielsen report: ONE cracks top 10 in sports viewership, engagements ESports Mixed Martial Arts Muay Thai News ONE Championship  - philippine sports news

In cumulative reach, ONE Championship ranks no. 3 behind the English Premier League (#1) and UEFA Champions League (#2), and ahead of the UFC (#6), according to Nielsen. Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast.Nielsen-ONE-Championship-Total-Video-Views Nielsen report: ONE cracks top 10 in sports viewership, engagements ESports Mixed Martial Arts Muay Thai News ONE Championship  - philippine sports news

ONE Championship also ranks no. 4 overall in total video views, with more than 6.1 billion across Facebook, Instagram, and YouTube, just behind the UFC (#3) and NFL (#2).Nielsen-ONE-Championship-Facebook Nielsen report: ONE cracks top 10 in sports viewership, engagements ESports Mixed Martial Arts Muay Thai News ONE Championship  - philippine sports news

In terms of engagement on Facebook, ONE Championship ranks no. 5, just behind the NBA (#4) and ahead of the UFC (#6). Football properties EPL, UEFA, and LaLiga round out the top three, per Nielsen.Nielsen-ONE-Championship-Broadcast-Hours Nielsen report: ONE cracks top 10 in sports viewership, engagements ESports Mixed Martial Arts Muay Thai News ONE Championship  - philippine sports news

According to Nielsen, ONE Championship also ranked no. 10 in 2020 broadcast hours despite the challenges presented by the COVID-19 pandemic, including a span of nearly three months without live global events.

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