June 28, 2015, Fitness enthusiasts, mixed martial artists, and celebrities held a grand physical challenge at the UP Town Center for the second leg of the Earn Your Armour | Flight Form: Elite Edition.
Wrestlers warming up before their exhibition
The brainchild of coach Erwin Tagle of Ultimate Fitness – the “Philippine Bruce Lee” – “Fight Form” is a fitness program that utilizes various martial arts movements in a no-contact format.
The high intensity workout lets athletes practice mixed martial arts movements such as jabs, kicks, “sprawl and brawl”, and others without the need of a sparring partner. Fight Form is highly recommended for fitness enthusiasts looking to stimulate the fun and feel of martial arts without risking physical injury. Athletes are scored based on number of repetitions per movement within a set time limit, or the maximum time to sustain a particular movement or position such as a plank or squat.
The second leg of “Fight Form: Elite Edition” is part of the Earn Your Armour online fitness challenge, which is open to all Under Armour fans. Participants get the chance to win exciting prizes from Under Armour, including apparel and footwear.
To join, participants must log on to www.tripleready.com to register, then download the Endomondo fitness app to receive their challenges and to log their accomplishments. At the end of the series, the participants with the highest number of points get to bring home a full suite of Under Armour apparel and footwear.
A Capoeira warmup during the event
As a prelude to the Fight Form challenge at UP Town Center, various martial artists demonstrated their skills to the audience. The demonstrations included Muay Thai, Wushu, Wrestling, Capoeira, and Mixed Martial Arts. Also gracing the event was recently crowned Blue Belt World Champion for Brazilian Jiu-Jitsu, Meggie Ochoa.
Meggie Ochoa talks about her whirlwind ride to the Jiu-Jitsu World Championship in the USA
Celebrity siblings, Bubbles and Paolo Paraiso also came on stage to gamely demonstrate the fun intensity of a “Fight Form” workout.
Bubbles Paraiso demonstrating the “Fight Form” workout
Paolo Paraiso discussing the benefits of the “Fight Form” workout
For the Fight Form Challenge, a total of 56 representatives from various gyms throughout Metro Manila and Isabela showed their strength, endurance, and agility through a battery of exercises. The partner gyms included Ultimate Fitness, Fitness Camp, Absolute Fitness Isabela, Anytime Fitness, Safehouse, and Spartacus.
Under Armour has partnered with elite Filipino athletes including volleyball superstar Gretchen Ho. It also has famouse athlete-celebrities like Piolo Pascual, Luis Manzano, and Robi Domingo, all of them being self-confessed, long time users of UA even before it hit the Philippine market.
Under Armour’s roster of global athletes includes the most decorated Olympian of all time, Michael Phelps, American Ballet Theatre soloist Misty Copeland, recently signed 2015 Wimbledon Champion Andy Murray, and record-breaking American Skier Lindsey Vonn. Th brand is also the technical partner and kit manufacturer of TottenhamHotspur of the Barclays Premiere League.
Under Armor is exclusively distributed by Triple Pte. Ltd. Its stores are located at Bonifacio High Street-BGC Taguig City, UP Town Center, and SM Megamall Building A, Ortigas, Mandaluyong City.
For more information, log on to www.underarmour.com.ph. Under Armour is also on Facebook (UnderArmourSEA), Instagram, and Twitter @UnderArmour.
