In a grand celebration of its golden anniversary, the Philippine Basketball Association (PBA) officially launched a new logo for its upcoming 50th season.
The all-gold logo commemorates the league’s five-decade journey, featuring the letters “PBA50” in gold, with the silhouette of a dribbling player now in black. It symbolizes the league’s rich history, dating back to its inception in 1975, and its status as the pioneer of professional basketball in Asia.
The PBA Board, led by Chairman Ricky Vargas and Commissioner Willie Marcial, formally unveiled the logo on Monday at the ground floor of the TV5 Launchpad Building in Sheridan, Mandaluyong. They were joined by Deputy Commissioner Eric Castro, as well as TV5 and Cignal executives, including Jane Basas, Guido Zaballero, and Sienna Olaso.
PBA legends, including former MVP Allan Caidic, also graced the event as part of the selection panel for the 10 additional players who will complete the league’s prestigious “50 Greatest” list.
Marcial emphasized that the logo launch marks the beginning of the league’s golden anniversary celebration, culminating on April 9 with the announcement of the 10 new players joining the 50 Greatest list.
This milestone celebration will feature a packed schedule of events leading up to the highly anticipated opening of Season 50 on October 5. Among the highlights is a rare homecoming of former players, officials, executives, and other personalities who have contributed to the league’s legacy. Fans can also look forward to the unveiling of a new championship trophy.
Additionally, the PBA announced a series of fan engagement activities, including mall and school tours featuring all 12 teams and their players, the “Adopt-a-Court” program, and the return of “Homecourt,” where the league will make surprise visits to basketball courts in various barangays across the National Capital Region.
Meanwhile, TV5 and Cignal reaffirmed their commitment to supporting the league through extensive multiplatform coverage, ensuring a historic and memorable celebration of the PBA’s 50th anniversary.
