ONE Championship announced on Monday its new Q2 2020 strategic partnerships and collaborations with the organization and their upcoming The Apprentice: ONE Championship Edition.
Major brands such as ride-hailing giant Grab and BPO staple Everise banner the new partnerships alongside YOU.C1000, SilverQueen, Kaskus, LU Global, Myanmar Airways International (MAI) & Air KBZ, and Fairtex.
ONE Esports also announced partnerships with Toyota Motor Asia Pacific and Vidio.
“ONE Championship’s latest strategic partnerships with some of the world’s best brands are further proof that our reach – and ability to deliver fans the absolute best of engaging martial arts and esports content – offer undeniable value,” ONE Chairman and CEO Chatri Sityodtong said.
“Each of these partners shares with us a culture of excellence and innovation, and contribute[s] in our mission to ignite the world with hope, strength, dreams, and inspiration.”
Aside from the collaboration, Grab Founder and Group CEO Anthony Tan and Everise Founder and CEO Sudhir Agarwal are also set to become Sityodtong’s guest CEOs for the upcoming reality-based TV show.
The pair exuded excitement over collaborating with a brand like ONE and helping Chatri select his next apprentice.
“The ONE platform Chatri and his team have built is nurturing champions and inspiring young people across Asia every day,” Tan said.
“As a business builder, I am excited to participate in The Apprentice: ONE Championship Edition as a guest CEO, to share my learnings and connect with the next wave of aspiring entrepreneurs who are determined to learn, prove themselves, and make a positive impact on the community.”
“Everise is excited to partner with Chatri and ONE Championship because we identify with their singleness of purpose – to keep their core values close to the heart of their business,” Agarwal said.
“Personally, I am thrilled with the opportunity to be a part of The Apprentice, to get to know the contestants, and to counsel them, sharing with them my experiences.”
ONE Championship returns to martial arts action with ONE: NO SURRENDER, a closed-door, audience-free event set on July 31 in Thailand.
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