The Minnesota Timberwolves is the latest team from the National Basketball Association (NBA) to enter into a partnership with Tanduay.
With the partnership, Tanduay will have TV-visible courtside rotation LED and basket pad LED signage, pole pads, and arena signage bearing its iconic name and logo.
Custom Timberwolves-Tanduay co-brand packaging for rums will also be released in Minnesota.
“As a global brand, we love bringing the world closer together, having fans experience flavors or products they haven’t tried before and offer something we know they’ll love,” said Ryan Tanke, Chief Operating Officer of the Minnesota Timberwolves and the Minnesota Lynx.
“It’s an honor to partner with the world’s top-selling rum. A strong heritage is a key to building loyal fans and it’s a shared value within our brand cultures.”
Tanduay President and COO Lucio Tan III said that they are privileged to partner with the Wolves as well.
“As we expand into new markets, we also create new relationships with organizations that share our commitment to bringing the best to our consumers. We are proud to have found that partner in the Minnesota Timberwolves,” Tan said.
The Minnesota Timberwolves is the fourth NBA team that Tanduay has partnered with. It has existing partnerships with the Golden State Warriors, Brooklyn Nets, and the Milwaukee Bucks.
It is also finalizing a new partnership with another NBA team.