What to know
- Jordan Brand is unveiling the Air Jordan 40: a game shoe inspired by a storied, four-decade legacy and built for the next generation of greats, defining a new era of Jordan Brand basketball performance.
- For the first time across NIKE, Inc., the Air Jordan 40 pairs full-length Nike ZoomX foam with a full Zoom Strobel, providing hoopers unparalleled responsiveness and explosive force with every movement.
- The new silhouette carries forward the iconic design of the Air Jordan lineage, referencing details from prior models in a striking new look unlike anything that came before.
Built by a storied legacy. Engineered for the next generation of greatness.
Jordan Brand proudly introduces the Air Jordan 40 — a performance basketball shoe uniquely designed for the modern game and today’s elite playmakers.
As the newest chapter in the most iconic franchise in basketball history, the Air Jordan 40 is a boundary-breaking silhouette that marks the beginning of a bold new era in Jordan Brand performance.
It’s a shoe built for the next generation of greats — one that honors the past while propelling the future.
“This is an incredible moment for our brand as we define the next era of greatness alongside the next generation of hoopers,” says Sarah Mensah, President of Jordan Brand.
“The Air Jordan 40 represents the future. Built for today’s player and today’s game, it’s the start of a new chapter in our storied legacy.”
Four decades after Michael Jordan revolutionized the game, the Air Jordan 40 carries the franchise forward with a new performance-first design built specifically for the modern athlete. Every detail of the silhouette reflects this evolution — paying tribute to the achievements of the past while unlocking new levels of on-court excellence.
Merging groundbreaking innovation with signature style, the Air Jordan 40 brings together the best of NIKE, Inc. technology in a sleek, future-forward form. It’s more than a basketball shoe — it’s the next milestone in the Jordan Brand journey.
For the first time across NIKE, Inc., the Air Jordan 40 combines full-length Nike ZoomX foam with a full-length Zoom Strobel, delivering unrivaled responsiveness and explosive propulsion with every move.
ZoomX — NIKE’s lightest, softest, and most responsive foam — offers an industry-leading 85% energy return and has powered some of the most elite performances in sports. Meanwhile, Zoom Strobel places responsive cushioning directly underfoot, delivering instant energy and bounce needed for fast, explosive play.
Together, these two flagship innovations offer a one-of-a-kind ride — engineered to deliver top-tier speed, power, support, and recovery in every step.
“This is the definitive performance basketball shoe,” says Jason Mayden, Chief Design Officer, Jordan Brand.
“For the first time, we’ve fused two of NIKE’s most powerful innovations to create the Air Jordan of the future. And because it’s Jordan Brand, style is never an afterthought. This shoe helps you get buckets—and look good doing it. It embodies the effortless balance between performance and design.”
Beyond its revolutionary cushioning system, the Air Jordan 40 features premium construction for maximum support and protection. Its performance-driven webbing system provides 360-degree containment, while subtly nodding to Michael Jordan’s six championships. A distinctive traction pattern — built around 40-degree angles — delivers precise control, enabling players to stop and start on a dime.
Altogether, these features create a high-performance, comfortable ride built to keep hoopers performing at their peak.
“I can’t wait to hit the court in the Air Jordan 40 this season,” says Paolo Banchero, Jordan Brand athlete.
“It’s a shoe that’s truly made for today’s game, with the innovative edge you expect from being part of the Jordan Family. That level of performance will definitely help elevate my game. And I’m proud to keep representing the Jumpman — the ultimate symbol of greatness.”
Visually, the Air Jordan 40 advances the franchise’s legacy through modern design cues and subtle nods to iconic models of the past. The silhouette’s logo and traction pattern both incorporate 40-degree angles, honoring four decades of Air Jordan innovation while signaling a bold new direction for the brand.
Over the next year, the Air Jordan 40 will drop in nine unique colorways, each with premium upper materials that push the boundaries of performance and design — ushering Jordan Brand into its fifth decade.
The Air Jordan 40 will be available on July 12 at Jordan.com and select retail locations.
