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PBA finds new partner in Milcu


A known figure in the local basketball scene, hygiene products maker Milcu has now become one of the Philippine Basketball Association’s partners.

Milcu and PBA announced their partnership on Wednesday afternoon during the halftime break of the Columbian Dyip-Phoenix Fuel Masters match at the SMART Araneta Coliseum.

Present at the announcement were Milcu chairman Victor Cusi; president Teresita Cusi; vice president Paul Cusi; marketing director Paolo Matias; and PBA commissioner Willie Marcial.

“We are very grateful to commissioner Marcial for choosing us to be the official deodorant of the PBA,” said Matias.

“Napakahaba man ng proseso, pero nandito na tayo.”

“Kami po ang nagpapasalamat na naging partners tayo sa endeavor na ‘to,” said Marcial, on the other hand.

Nung bata pa ‘ko – nung college ako – nakikita ko na yang Milcu. Gamit ‘to ng nanay ko.”

Matias stated that Milcu decided to team up with the PBA because that both parties are truly Pinoy na Pinoy. Milcu had its humble beginnings almost 60 years ago in Bacolod City.

“Milcu is a proud Pinoy company. That’s why the brand is tailored-fit to be the official deodorant of the PBA,” he said.

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Oftentimes on the sidelines. Forever a student of the game. Morayta-bred.


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